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Economic liberalisation has thrown up significant opportunities and challenges for the Indian industry. Foremost among them, is the globalisation of the Indian market, leading to the growing sophistication of the Indian consumer. Rise in disposable incomes, changing attitudes towards consumption and increasing exposure to global lifestyles through the

electronic media have combined to create newer and bigger markets of consumers who demand products and services of international standards.
 

In keeping with its ambition of delivering world-class performance to this increasingly demanding market, Bhawani Textiles Ltd, through its flagship brand Dollar, has focused on achieving global excellence in cost, quality and productivity. Success did not come easily. Behind it lies a saga of business transformation and dedication. From a small hosiery brand to one of the foremost names in the innerwear market. This has happened because a team had the focus, courage and confidence to swim against the tide, going beyond the call of duty. At Dollar, we seriously subscribe to the principle - get better or get beaten.

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