network has contributed in no small measure to our phenomenal growth over the years. With presence in almost every Indian State, our strongholds continue to be in the important markets of Uttar Pradesh, Rajasthan, Haryana and Madhya Pradesh.

A professional team headed by an Area Sales Manager is in charge of each Zone. The deliberate focus is not only on market share but generating customer satisfaction. Because it is our belief that if customer satisfaction is achieved everything else will fall into place on its own.

A high-decibel advertising campaign across almost every conceivable media – from television to press, from outdoors to radio, from point of sale to new age media like value-added SMS service, the Dollar brand is making a strong impression on the consumer mindscape. Awareness, recall and brand health scores are literally going through the roof with every passing day.

Dollar’s reach has today gone beyond the boundaries of the country. The lucrative export market beckons. Having consolidated our position in Gulf countries and parts of North America we are now aggressively looking at the rest of the world.