wear, socks and sports wear that are high on comfort and low on pricing."

Today the Company is in the able hands of four brothers: Shri Vinod Kumar Gupta Managing Director; Shri Vinay Kumar Gupta, Director; Shri Krishan Kumar Gupta, Director and Shri Bajrang Gupta, Director.

The Gupta brothers belong to an era that followed the time honoured ethical traditions of a business enterprise. As a result, from inception they have maintained the tradition of catering to the masses while delivering as per their needs. They are completely in touch with the changing profile of today's consumers. A market that is getting younger, increasingly becoming a global entity, and one that is tuned to trends and aspirations across countries and societies.